We run a number of Kickstarter campaigns. When one of them ends, we open up a late pledge option for those folks who may have missed the campaign when it was live. (This late pledge option is run through PledgeManager, a company that specializes in post-crowdfunding campaign pledge management.)
Late pledging is different from traditional pre-ordering in a few key ways. For starters, late pledging is available only for those games we have funded through Kickstarter and only for a limited time after the game's Kickstarter ends. Furthermore, late pledging grants you access to all of the Kickstarter-exclusive items that will not be available elsewhere.
Traditional LionWing pre-orders on the other hand are utilized for non-Kickstarter games. These tend to be smaller games that don't require Kickstarter in order to be printed. Similar to our Kickstarter games, our traditional pre-order games come with their own pre-order exclusive items. These are items (promo cards, upgraded components, additional content, etc.) that will not be available at retailers or once the game officially launches.